Aeroplan Trip Planner
Your Trips feature with cross-sell widgets for hotels, cars and insurance is an example of the holistic approach for travel booking. Aeroplan, Air Canada loyalty program, started with a feature which allows to book a hotel or a car, to buy a travel insurance based on your flight reservation dates and destination. Trip planner with the tools that give travelers an opportunity to “build” their trip opens a lot of possibilities for users and has a great business potential.
For this project, I combined two roles – Product owner (PO) and Product designer (PD). My responsibilities as PO included aligning the everyday goals with the roadmap and business strategy, managing the backlog and releases schedule, measuring the performance of new features, and using analytics for further enhancements. As PD I handled solutions exploration and UX deliverables.